Despite your views on the morality or professionalism of the industry (views that I will happily counter), the size and potential of the sector cannot be denied or ignored.
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As opposed to the traditional systems that match users based on their revealed preferences, the engine is based on a rule set extracted from the past communication data, using association rule mining.
A list of best matches based on scoring derived from these rules is presented.
In this study, a recommendation engine for one of the prominent online dating sites of Turkey is developed.
It works as a support system to suggest potential matches to the site users.
Social networking communities are defined as online communities that focus on the building and verifying of social networks (Romm and Setzekorn, 2009).
Social networking communities offer a range of services such as blogging, group creating, support and e-dating (online dating).
Sometimes the dating sector is painted with the same brush as the more risque adult entertainment industry, however, this has in some ways actually made it more interesting for traditional marketers to examine.